UNIQLO
THE
SCIENCE
OF
LIFEWEAR
[ TITLE ]
The Science of LifeWear
[ CLIENT ]
Uniqlo
[ AGENCY ]
Droga5 New York
The Science of LifeWear
[ CLIENT ]
Uniqlo
[ AGENCY ]
Droga5 New York
[ DIRECTOR ]
Patrick Daughters
[ CATEGORY ]
Campaign
Fashion
Film
Print
Patrick Daughters
[ CATEGORY ]
Campaign
Fashion
Film
[ ABOUT ]
Why do we get dressed?
This is the challenging question that Japanese clothing retailer Uniqlo tries to answer.
The film explores the link between human emotions and the clothes that we wear every day, and how these choices can be influenced by external factors as much as by your inner self.
Through the very first global campaign ‘The Science of Lifewear’, we introduced UNIQLO as the fundementally different fashion label that it is.
Why do we get dressed?
This is the challenging question that Japanese clothing retailer Uniqlo tries to answer.
The film explores the link between human emotions and the clothes that we wear every day, and how these choices can be influenced by external factors as much as by your inner self.
Through the very first global campaign ‘The Science of Lifewear’, we introduced UNIQLO as the fundementally different fashion label that it is.
