UNIQLO - THE SCIENCE OF LIFEWEAR
Director: Patrick Daughters Würffell
Director: Patrick Daughters Würffell
Agency: Droga5 New York
Why do we get dressed?
This is the challenging question that Japanese clothing retailer Uniqlo tries to answer.
The film explores the link between human emotions and the clothes that we wear every day, and how these choices can be influenced by external factors as much as by your inner self.
Through the very first global campaign ‘The Science of Lifewear’, we introduced UNIQLO as the fundementally different fashion label that it is.
This is the challenging question that Japanese clothing retailer Uniqlo tries to answer.
The film explores the link between human emotions and the clothes that we wear every day, and how these choices can be influenced by external factors as much as by your inner self.
Through the very first global campaign ‘The Science of Lifewear’, we introduced UNIQLO as the fundementally different fashion label that it is.
