We live in a serious world, but every four years, there are 44 days when the world plays by different rules and dances to a different drummer. For Mastercard, the Rugby World Cup 2015 wasn't just 44 days of competition: we turned it into #44DAYSOFCRAZY.

At the heart of the campaign was the 'Rugby-ification' of everyday life, where ordinary moments became extraordinary rugby-inspired events, effectively turning the world oval.

For 44 days straight, Mastercard brought fans of the game, stars of the game and stars of other games together in a frenzy of priceless experiences.