MASTERCARD
44
DAYS
OF
CRAZY
[ TITLE ]
44 Days of Crazy
[ CLIENT ]
Mastercard
44 Days of Crazy
[ CLIENT ]
Mastercard
[ AGENCY ]
McCann London
[ CATEGORY ]
Campaign
Finance
Sport
McCann London
[ CATEGORY ]
Campaign
Finance
Sport
[ ABOUT ]
We live in a serious world, but every four years, there are 44 days when the world plays by different rules and dances to a different drummer. For Mastercard, the Rugby World Cup 2015 wasn't just 44 days of competition: we turned it into #44DAYSOFCRAZY.
At the heart of the campaign was the 'Rugby-ification' of everyday life, where ordinary moments became extraordinary rugby-inspired events, effectively turning the world oval.
For 44 days straight, Mastercard brought fans of the game, stars of the game and stars of other games together in a frenzy of priceless experiences.
We live in a serious world, but every four years, there are 44 days when the world plays by different rules and dances to a different drummer. For Mastercard, the Rugby World Cup 2015 wasn't just 44 days of competition: we turned it into #44DAYSOFCRAZY.
At the heart of the campaign was the 'Rugby-ification' of everyday life, where ordinary moments became extraordinary rugby-inspired events, effectively turning the world oval.
For 44 days straight, Mastercard brought fans of the game, stars of the game and stars of other games together in a frenzy of priceless experiences.
