IKEA
FRAKTA
[ TITLE ]
Frakta
[ CLIENT ]
IKEA
Frakta
[ CLIENT ]
IKEA
[ AGENCY ]
thjnk Hamburg
[ CATEGORY ]
Living
OOH
Social Media
thjnk Hamburg
[ CATEGORY ]
Living
OOH
Social Media
[ ABOUT ]
IKEA offers many versatile ideas for your home. But there is a silent hero among them: FRAKTA. No other product is used more creatively.
We wanted to celebrate that. And give FRAKTA the attention it deserves.
The campaign went viral and eventually turned the bag into a fashion icon when Balenciaga picked up the buzz.
IKEA offers many versatile ideas for your home. But there is a silent hero among them: FRAKTA. No other product is used more creatively.
We wanted to celebrate that. And give FRAKTA the attention it deserves.
The campaign went viral and eventually turned the bag into a fashion icon when Balenciaga picked up the buzz.
