IKEA ‘Frakta’
Agency: thjnk Hamburg
IKEA offers many versatile ideas for your home. But there is a silent hero among them: FRAKTA. No other product is used more creatively.
We wanted to celebrate that. And give FRAKTA the attention it deserves.
The campaign went viral and eventually turned the bag into a fashion icon when Balenciaga picked up the buzz.
We wanted to celebrate that. And give FRAKTA the attention it deserves.
The campaign went viral and eventually turned the bag into a fashion icon when Balenciaga picked up the buzz.



