
PORSCHE DESIGN - VISUAL IDENTITY
Photographer: Jonas Unger
Photographer: Jonas Unger
Agency: loved design & thjnk Hamburg
To strengthen Porsche Design’s position in the premium lifestyle segment, the brand has been given a new corporate design.
Built upon the core characteristics of the brand: uncompromising, passionate, and confident - the refreshed look features bold logo usage and a new photography style that highlights the brand’s premium quality with an urban, high-quality aesthetic.
Built upon the core characteristics of the brand: uncompromising, passionate, and confident - the refreshed look features bold logo usage and a new photography style that highlights the brand’s premium quality with an urban, high-quality aesthetic.










