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PORSCHE DESIGN ‘Visual Identity‘
PORSCHE DESIGN VISUAL IDENTITY
[ TITLE ]

Visual Identity


[ CLIENT ]

Porsche Design


[ AGENCY ]

loved design,
thjnk Hamburg

[ PHOTOGRAPHY ]

Jonas Unger


[ CATEGORY ]

Branding
Campaign
Fashion
Photography
Print

[ ABOUT ]

To strengthen Porsche Design’s position in the premium lifestyle segment, the brand has been given a new corporate design.

Built upon the core characteristics of the brand: uncompromising, passionate, and confident - the refreshed look features bold logo usage and a new photography style that highlights the brand’s premium quality with an urban, high-quality aesthetic.





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PORSCHE DESIGN
PORSCHE DESIGN